Noncommercial educational stations may acknowledge contributions over the air, but they may not broadcast commercials or otherwise promote the goods and services of for‑profit donors or underwriters. Acceptable “enhanced underwriting” acknowledgements of for‑profit donors or underwriters may include: (1) logograms and slogans that identify but do not promote; (2) location information; (3) value-neutral descriptions of a product line or service; and (4) brand names, trade names, and product service listings. However, such acknowledgements may not interrupt the station’s regular programming. For additional information about the underwriting rules, see http://www.fcc.gov/eb/broadcast/enhund.html.
By Kevin Kutscher — April 29, 2010 at 6:56 PM